Bold beats safe
Forgettable is the only real failure. We'd rather risk a brave idea than ship a beige one.
Our story
Founded to be unmissable
Boldwell started in 2012 above a print shop in Los Angeles, when three creatives got tired of safe, forgettable advertising. They believed the best brands don't whisper — they take a stance and say it loud.
We've grown from that three-person crew into a 60-strong agency of strategists, designers, writers, producers, and media buyers. But the founding rule still stands: every brief gets a real idea, not a template. If it doesn't make us sit up, it's not ready to ship.
Today we partner with challenger startups, household names, and culture-shaping nonprofits — anyone bold enough to be remembered.
What we believe
The rules we run by
Six convictions that keep our work sharp, honest, and unafraid.
Ideas, then craft
The big idea comes first, but we sweat the execution like it's the only thing that matters — because it is.
Creativity with proof
Awards are nice. Results are better. Every campaign is built to move a real business metric.
Partners, not vendors
We sit on your side of the table, share the pressure, and tell you the truth — even when it's awkward.
Move fast, stay sharp
Culture doesn't wait. We work at the speed of the feed without letting quality slip.
Make it matter
We weigh the impact of every idea — on people, communities, and the culture we're shaping.
A decade of making noise
2012Year founded
60+Creatives on staff
320+Campaigns shipped
40+Awards won
The leadership
Meet the founders
The people who keep the work brave and the standards high.
Mara Reyes
Founder & CCO
Ad-school dropout turned award-winning creative director. Guards the big idea.
Jonah Clarke
Co-Founder & ECD
Designer-at-heart who builds brand worlds people want to live in.
Priya Anand
Head of Strategy
Finds the human truth behind every brief and turns it into a platform.
Diego Kane
Head of Media
Data-obsessed buyer who makes sure every dollar lands where attention is.
Our approach
How we plug into your team
Every brand is different, but our way of working stays consistent: get close, find the idea, and obsess over the craft until launch day and beyond.
We listen first
Before a single concept, we immerse in your category, audience, and ambition.
We build together
You're in the room for the ideas, so the work is never imposed from the outside.
We stay for the launch
We don't disappear at handover — we optimize and scale what's working.
Like how we think? Let's build something loud.
Tell us about the brand or the launch on your desk. We'll bring the ideas and the firepower to make it impossible to ignore.