Kind to skin & planet
Organic, natural and responsibly sourced materials that are gentle on delicate skin and gentle on the earth.
Our story
It started with one tiny onesie
When our founder Maya became a mum, she spent late nights searching for baby clothes that were genuinely soft, free from harsh chemicals, and made to last more than a few washes. What she found was either beautiful but unsafe, or safe but joyless — never both.
So in 2019, from a sunlit corner of her Portland home, she started Little Bloom: a small store offering organic cotton onesies she'd be proud to put on her own baby. Word spread among parents quickly, and what began with one tiny onesie grew into a whole gentle world of clothing, nursery, feeding and toys.
Today, Little Bloom is trusted by more than 30,000 families — but we still choose every product the way Maya did at the very beginning: would we give this to our own little one?
30k+Happy families
2019Lovingly founded
100%Skin-safe fabrics
4.9★Average rating
Our safety promise
Tested, certified, parent-approved
Nothing reaches a Little Bloom shelf until it has earned its place. Every fabric is OEKO-TEX tested and free from harmful dyes and finishes. Our organic cotton is GOTS-certified from seed to seam.
Toys are independently tested against international safety standards for small parts, sharp edges and non-toxic materials. Snaps are nickel-free, seams are flat-locked, and every batch is checked by hand before it ships — because little ones deserve nothing less.
If we wouldn't trust it with our own children, it simply isn't good enough for yours.
What we believe
Our values
The gentle principles that guide every product we make and choose.
Safety, always first
Independently tested and certified, so you can shop with complete peace of mind for every age and stage.
Made with care
Ethically produced in Fair-Trade facilities by people who are paid and treated fairly. No shortcuts, ever.
Parents, supported
Honest advice, easy returns and a friendly team — because the early days are hard enough already.
Built to be passed on
Durable, timeless pieces designed to be handed down to the next little one, not thrown away.
Joy in the everyday
Soft colours and thoughtful details that bring a little calm and delight to ordinary moments.
The people behind the bloom
Say hello to our team
Maya Ellison
Founder & Mum-in-Chief
Started it all with one onesie and a whole lot of love.
Daniel Cho
Head of Product Safety
Makes sure every item passes our toughest tests.
Priya Nair
Lead Designer
Dreams up the soft palettes and gentle details we love.
Sam Whitfield
Customer Care Lead
The friendly voice on the other end of every message.
Come grow with us
Discover lovingly chosen baby & kids essentials, made for the gentlest of beginnings.