Audience first, always
Every collab has to earn its place in the feed. If it doesn't serve the people watching, I don't post it.
My story
From a bedroom setup to a full-time studio
I started posting videos in 2019 from my bedroom, filming on a phone propped against a stack of books. No plan, no audience, no idea what I was doing — just a stubborn belief that I had stories worth telling.
For two years almost nobody watched. Then one video about my creative process quietly took off, and everything changed. I leaned all the way in: I quit my job, learned to edit properly, and started treating content like a craft instead of a hobby.
Today I run a small studio with an editor and a producer, publish across YouTube, TikTok, and Instagram, and partner with brands I genuinely use. But the goal hasn't changed since the bedroom days — make something people feel, and earn the next minute of their attention.
The journey
How it happened
The milestones that took Creator Hub from zero to a full-time creative business.
2019
The first upload
Posted my very first video from a borrowed phone. It got 41 views — 12 of them probably me. I was completely hooked.
2021
The breakout
A video about my creative process hit a million views overnight. I crossed 100K subscribers that month and decided to go all in.
2022
Going full-time
Left my day job, invested in real gear, and signed my first brand partnership. Scary — and the best decision I've made.
2024
Building a team
Brought on an editor and a producer, launched The Make It Pod, and started consulting other creators and founders.
2026
2.4M and counting
A multi-platform community, 120+ brand collabs, and a studio I'm proud of. We're just getting started.
What I stand for
The rules I create by
A few non-negotiables that keep the content honest and the partnerships worth it.
Radical honesty
I only partner with products I'd actually use, and I say when something isn't for me. Trust is the whole business.
Craft over hacks
Trends fade. A well-told story and a clean edit don't. I'd rather make one great thing than ten forgettable ones.
Show the work
I share the wins and the flops. The behind-the-scenes is half the reason people stick around.
Build a community
This isn't an audience to me — it's a community. I read the comments, answer the DMs, and show up consistently.
Sustainable pace
Burnout makes bad content. I protect the long game with systems, a small team, and real time off.
A few numbers I'm proud of
2.4MCommunity members
600+Videos published
120+Brand collabs
18Countries reached
Like the way I think?
If your brand cares about real storytelling and a real audience, I'd love to hear what you're building.