Merchants first
We win only when our merchants win. Every roadmap decision starts with the question: does this help them sell more?
Our story
Born from a frustrating launch
In 2017, our founders tried to launch a small online store and ended up wiring together a website builder, a payment gateway, a shipping app, and a spreadsheet for inventory. None of them talked to each other, and a weekend project turned into a month of work.
They figured other merchants deserved better. Shopflow started as one product that did the whole job — storefront, checkout, inventory, and shipping in a single place — and grew into the platform now trusted by more than 120,000 stores in 175 countries.
We're still driven by that first frustration. Every feature we ship has to make selling online simpler, faster, and more profitable for the people behind the products.
Mission & values
What we believe about commerce
Our mission is to make selling online accessible to everyone, everywhere. These values guide every product decision we make.
Simple by default
Powerful doesn't have to mean complicated. We sweat the details so the platform feels effortless to use.
Trust & security
Merchants hand us their livelihood. We protect their stores, their customers, and their data without compromise.
Ship and improve
We move fast, listen to feedback, and keep refining. Good today, better next week.
Commerce for everyone
From first-time sellers to global brands, the same tools should be within reach — wherever they are.
Honest pricing
Clear plans, transparent fees, and no surprises. You always know exactly what you're paying for.
Helping merchants grow, by the numbers
2017Year founded
120k+Active stores
$9.4BSales processed
340+Team members
Leadership
Meet the team behind Shopflow
Builders, merchants, and operators who've spent their careers making commerce simpler.
Maya Reyes
Co-founder & CEO
Former store owner who set out to fix the tools she wished she'd had.
Leo Chen
Co-founder & CTO
Built large-scale payments systems before turning to commerce infrastructure.
Amara Sow
VP of Product
Obsessed with making complex workflows feel effortless for merchants.
Jonas Keller
VP of Merchant Success
Leads the team that helps merchants launch, grow, and scale every day.
How we build
Software that gets out of your way
We believe the best commerce software is the kind you barely notice — it just works, so you can spend your energy on products and customers.
Listen to merchants
We talk to store owners constantly and let their real problems shape the roadmap.
Design for simplicity
If a feature can't be made simple, it isn't ready to ship.
Earn trust daily
Reliability, security, and support are features too — and we treat them that way.
Build your store with us
Join the merchants growing their business on Shopflow. Start free and see why founders make the switch.