Curiosity first
I ask "why" before "what." Understanding the real problem is half of solving it.
My story
From sketchbooks to shipped products
I'm Jordan — a senior product designer based in San Francisco. My path started with a sketchbook and an obsession with how things work. That curiosity grew into a decade-long career designing the apps, dashboards, and brands that thousands of people use every day.
Over the years I've learned that the best design rarely announces itself. It's the quiet click of a flow that just makes sense, the form that feels effortless, the system that lets a whole team move faster. That's the work I chase.
I partner with founders and product teams who care as much about the craft as I do — bringing research, strategy, and pixel-level polish to every engagement.
What I believe
The values behind the work
A few principles that guide how I approach every project and every collaboration.
Honest collaboration
I share work early, welcome critique, and tell clients what they need to hear.
Craft over noise
Details matter. The small things are what make a product feel trustworthy.
Design for everyone
Accessible, inclusive design isn't optional — it's simply better design.
Measure the impact
I care how design performs in the real world, not just how it looks in a deck.
Always learning
The field never stands still, and neither do I. Growth is part of the job.
My journey
A few moments that shaped me
Every step taught me something about people, products, and the craft of design.
2014
First design job
Joined a scrappy agency and learned to ship fast, take feedback, and sweat the details.
2016
Found my focus
Moved into product design and discovered a love for solving complex, end-to-end problems.
2019
Spoke at a conference
Shared lessons on building design systems with a room of 400 designers.
2021
Stepped into leadership
Began leading teams and mentoring designers while staying close to the craft.
Today
Designing what's next
Working with a select group of teams on products I genuinely believe in.
Let's get to know each other
The best projects start with a real conversation. Tell me what you're working on and where you'd like to take it.