Radical transparency
Full doses, no proprietary blends, and a Certificate of Analysis for every batch we sell.
Our story
Founded in 2017 by people tired of fillers
Vitalize began when our founder, a former dietitian, spent an afternoon trying to decode the label on a popular protein tub — proprietary blends, mystery “natural flavours”, and three sweeteners she couldn’t pronounce. There had to be a better way.
We set out to make supplements we’d actually give our own families: short ingredient lists, clinically meaningful doses, and a test result for every single batch. No marketing buzzwords, no fairy dust — just real nutrition that does what it says.
Today, more than 250,000 customers trust Vitalize for their daily routine. We’re still small enough to read your emails and stubborn enough to reject any ingredient we wouldn’t take ourselves.
Quality & testing
From farm to formula, verified at every step
We source ingredients from suppliers we’ve personally vetted, then manufacture in a cGMP-certified, FDA-registered facility. Before anything ships, an independent lab tests it for purity, potency, heavy metals and allergens.
Want to see the proof? Every product carries a batch number you can match to its Certificate of Analysis — so you’re never asked to simply take our word for it.
It’s slower and more expensive than the industry norm. We think your body is worth it.
What we believe
The values in every scoop
Principles that shape what we make — and what we refuse to put on a shelf.
Clean ingredients
No artificial colours, no unnecessary fillers, and plenty of certified vegan options.
Science first
Formulas built on peer-reviewed research and meaningful, effective dosages.
Planet-friendly
Recyclable packaging and carbon-neutral shipping on every order, big or small.
Customer obsessed
Real humans on support and a no-questions 60-day money-back guarantee.
Made to last
Habits, not hype. We build products that fit a routine you’ll keep for years.
The numbers behind the trust
2017Year founded
250k+Customers served
100%Batches lab-tested
4.9★Average rating
The team
The people behind your supplements
Dietitians, formulators and athletes who use what we make.
Maya Rivera
Founder & Head Dietitian
RD with 12 years in clinical nutrition; sets every formulation standard.
Daniel Kim
Co-Founder & Head of Quality
Runs our testing program and audits every supplier we work with.
Priya Anand
Lead Formulator
Translates research into clean, effective and great-tasting products.
Tom O’Brien
Customer Wellness Lead
Helps thousands of customers build a routine that actually sticks.
Ready to upgrade your routine?
Explore clean, tested supplements for every goal — backed by our 100% money-back guarantee.