Curation over volume
We'd rather offer one great bottle than ten forgettable ones. If our sommeliers wouldn't pour it at their own table, it doesn't make the shelf.
Our beginning
It started with a single rack and a love of the craft
Cellar began in 2009 as a small shop with one wall of wooden racks and a founder who'd rather talk vintages than sell them. We were tired of warehouse pricing and bottles that had seen too much heat. We wanted somewhere you could trust that what you opened tasted the way the maker intended.
Fifteen years later, that hasn't changed. We're still independent, still tasting every label before it earns a place on our shelf, and still happiest matching a customer with a bottle they'll remember. The difference is the scale — and a temperature-controlled cellar to match.
Fifteen years in the bottle
A few numbers from behind the cellar door.
2009Year founded
2,400+Labels in stock
60+Regions sourced
4.9★Average client rating
How we source
Bought direct, from people we know
We buy as much as we can directly from growers and distillers — visiting harvests in Bordeaux and Burgundy, walking the vineyards of Provence, and standing in the still houses of the Scottish Highlands. Those relationships mean fairer prices, honest provenance, and bottles you simply can't find on a supermarket shelf.
Everything is shipped and held in climate-controlled conditions, then dispatched with age verification and a signature required on delivery. From the estate to your door, the chain stays unbroken.
What we stand for
The values behind every bottle
Principles we won't compromise, however much the cellar grows.
Honest provenance
Real relationships with real producers. We know where each bottle came from, how it was made, and how it's been stored every step of the way.
Drink better, waste less
We champion sustainable estates, recyclable packaging and a wine club built around finishing what you open. Quality, enjoyed responsibly.
The people
Meet the cellar team
Sommeliers, buyers and merchants who taste so you don't have to.
Elena Marchetti
Founder & Head Buyer
Twenty years sourcing wine across Europe; happiest in a Burgundy cellar at harvest.
James Forsyth
Spirits Specialist
A single-malt obsessive who built our rare whiskey and aged-spirit collection from the ground up.
Sofia Cardoso
Lead Sommelier
Writes our tasting notes and curates the monthly club cases. Will always find you the right pairing.
Daniel Reyes
Cellar & Logistics
Guards the temperature gauges and makes sure every order leaves and arrives in perfect condition.
Taste the difference for yourself
Browse the full collection, or let our sommeliers build a case around exactly what you love to drink.