Clarity over cleverness
A clever line nobody understands is a failure. We'd rather be clear than admired.
Our story
Founded on a stubborn belief about clarity
Wordsmith started in 2014 at a kitchen table in Portland, when two writers — one from journalism, one from advertising — got tired of watching brilliant products get described in language nobody could understand. They had a simple, stubborn belief: clear writing is respect for the reader, and respect sells.
Twelve years on, we're a tight studio of seven writers and strategists. We've deliberately stayed small. It means the person you meet is the person who writes your words, and every project gets the attention of someone senior from first call to final draft.
We've written for software companies and corner shops, healthcare startups and heritage brands. What ties them together isn't an industry — it's the willingness to say something true, clearly, and let the words do the rest.
What we believe
Six values that shape every sentence
These aren't poster slogans. They're the things we actually argue about in edits.
Strategy first
We never write into a vacuum. Every word answers to a goal, an audience, and a reason to exist.
Your voice, not ours
The best compliment is a client saying “that sounds like us” — only sharper than they could manage.
Honest about results
We tie our work to outcomes and tell you the truth, even when the truth is “cut this section.”
Read it aloud
If a sentence trips the tongue, it trips the reader. Everything we ship has been read out loud.
Respect the deadline
Good words on time beat perfect words too late. We plan carefully and deliver when we say we will.
Twelve years, measured in words
2014Year founded
7Writers & strategists
240+Projects shipped
92%Clients who return
The writers
Meet the people behind the page
Seven senior writers who actually do the work — no account layer, no hand-offs to interns.
Elliot Mara
Founder & Lead Writer
Ex-journalist who can find the story in any business. Leads brand messaging.
Priya Nair
Co-Founder & Strategy
From the ad world. Turns fuzzy briefs into sharp positioning and conversion copy.
Theo Cole
Senior Copywriter
Website and product copy specialist with a soft spot for a well-built landing page.
Rosa Alvarez
Content & SEO Lead
Pairs research and search data with genuinely readable long-form content.
How we work alongside you
Embedded, not at arm's length
We work like part of your team for the length of a project — in your channels, in your docs, asking the awkward questions until the message is genuinely clear.
We learn before we write
Interviews, research, and a close read of what you already have come before the first draft.
We draft in the open
You see thinking early and often, so nothing lands as a surprise at the end.
We hand over more than copy
You keep the voice guide, the rationale, and the patterns — so your team can keep writing well.
Like how we think? Let's write together.
Tell us about your brand and the words that aren't quite working yet. We'll bring the questions, the strategy, and the sentences.