1:1 Personal Training
In-person sessions where I program, coach, and spot every rep — fast results with full accountability.
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🔥 Coach Jay Cole · Forge Training
Forge the strongest version of you.
I'm Jay Cole — strength coach and body-transformation specialist. For 12 years I've helped everyday people drop fat, build muscle, and train with confidence. No fads. No shortcuts. Just a plan that fits your life and the accountability to follow it.
Certified, insured & trusted
🎓 NASM-CPT
🏅 Precision Nutrition L2
⚡ USA Weightlifting
🧠 CrossFit L2
❤️ CPR / AED Certified
The work shows up in the numbers
A decade of coaching, measured by the people who put in the reps.
500+Clients coached
1,000+Transformations
96%Stick with the plan
4.9★Average rating
Ways to train with me
Pick the coaching that fits your life
Whether you want me in the room or in your pocket, every program is built around your body, your goal, and your schedule.
Online Coaching
Train anywhere with a custom app-based plan, video form checks, and weekly check-ins with me.
View programSmall Group Training
Train in a crew of 3–6. The energy of a class with the attention of a coach — and a lower price.
View programNutrition Coaching
Macro targets, habit coaching, and meal structure that fuels training — no crash diets, ever.
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How it works
Four steps from stuck to strong
No guesswork. We build your plan together and adjust it as your body changes.
Free strategy call
We talk goals, history, and lifestyle so I understand exactly where you're starting from.
Your custom plan
I build training and nutrition around your body, your equipment, and your weekly schedule.
Train & check in
You put in the work; I coach your form, track your numbers, and keep you accountable every week.
Adjust & progress
We review the data and push the plan forward so progress never stalls. That's how transformations happen.
Real results
Transformations, not before pictures of strangers
Every result below is a Forge client who showed up and did the work. Hundreds more on the results page.
Client voices
What it's like to be coached by Jay
"I'd quit every program I ever started. Jay was the first coach who actually made me feel capable. 11 months in and I'm the fittest I've been in my life."
"The online coaching is unreal. Custom plan in the app, form videos reviewed within hours, and a weekly call that keeps me honest. Worth every penny."
"Came back from a back injury terrified of lifting. Jay rebuilt my strength from the ground up. I trust him completely with my training now."
Your first rep starts here
Book a free, no-pressure strategy call. We'll map out exactly where you are, where you want to be, and the fastest honest path to get there.