UI / UX Design
End-to-end interface design grounded in user research and clear hierarchy.
My Story
A decade of designing for people, not pixels.
Based in Lisbon and working worldwide, I help startups and product teams design interfaces that earn trust. My approach blends research-led thinking with a strong eye for craft — every pixel has a reason, every interaction has intent.
Before going independent, I led design at two venture-backed startups and shipped products used by millions. Today I work with a small number of clients at a time so I can stay close to the details that matter — strategy, systems, and the small moments that make a product feel alive.
When I'm not designing, you'll find me sketching type, restoring old cameras, or running along the Tagus river. I believe great design is quietly confident — it gets out of the way and lets people do what they came to do.
- 🎯 Outcome-driven, not just deliverable-driven
- 🤝 Embedded collaboration with engineering
- 🌍 Remote-first, working across time zones
- ⚡ Fast iteration without cutting corners
Expertise
Skills I bring to every project
Branding
Identity systems, logos, and visual languages that feel distinct and durable.
Webflow
Pixel-perfect, responsive sites built and shipped without dev bottlenecks.
Prototyping
Interactive, testable prototypes that de-risk decisions before build.
Design Systems
Scalable component libraries and tokens that keep teams consistent.
Motion
Purposeful micro-interactions and transitions that bring products to life.
Experience
Where I've worked
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2022 — Present
Independent Product Designer
Self-employed · Remote
Partnering with seed to Series B startups on product strategy, UX, and design systems. Shipped 30+ projects across fintech, health, and SaaS.
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2019 — 2022
Lead Product Designer
Northwind Labs
Built the design team from 1 to 6, established the company-wide design system, and led the redesign that doubled activation.
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2017 — 2019
Product Designer
Beacon
Owned core flows for a consumer app reaching 2M+ users. Drove research, prototyping, and hand-off with engineering.
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2016 — 2017
UI Designer
Studio Atlas
Designed brand identities and marketing sites for early-stage clients across Europe.
Education
Learning never stops
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BA, Communication Design
Lisbon School of Design · 2012 — 2016
Graduated with distinction, focusing on typography and interaction design.
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Interaction Design Certificate
Interaction Design Foundation · 2018
Advanced coursework in usability, research methods, and accessibility.
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Design Leadership Program
Reforge · 2021
Frameworks for scaling design teams and aligning craft with strategy.
Awards
Recognition
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Awwwards — Site of the Day
2023
For the Lumen Banking marketing experience.
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CSS Design Awards — UI Design
2022
Recognized for the Pulse Analytics dashboard system.
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Webby Nominee — Best Visual Design
2021
Verde Marketplace e-commerce redesign.
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FWA of the Day
2020
Echo Music interactive listening experience.
Toolkit
Tools I work with daily
Figma
Framer
Webflow
Sketch
After Effects
Principle
Notion
Linear
Storybook
HTML / CSS
Protopie
Maze
Let's build something worth using.
Have a project in mind, or just want to compare notes on design? I'd love to hear from you.