Product Designer · Available for work

Hi, I'm Alex — I design digital products people love.

I'm a product designer with 8+ years turning complex problems into clean, human interfaces. I partner with founders and teams to ship work that's beautiful, usable, and built to scale.

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8+Years experience
60+Products shipped
4Design awards

About

Design that feels effortless takes intention.

Based in Lisbon and working worldwide, I help startups and product teams design interfaces that earn trust. My approach blends research-led thinking with a strong eye for craft — every pixel has a reason, every interaction has intent.

Before going independent, I led design at two venture-backed startups and shipped products used by millions. Today I work with a small number of clients at a time so I can stay close to the details that matter.

  • 🎯 Outcome-driven, not just deliverable-driven
  • 🤝 Embedded collaboration with engineering
  • 🌍 Remote-first, working across time zones
  • ⚡ Fast iteration without cutting corners

Expertise

What I do best

🧭

UI / UX Design

End-to-end interface design grounded in user research and clear hierarchy.

✷

Branding

Identity systems, logos, and visual languages that feel distinct and durable.

⚡

Webflow

Pixel-perfect, responsive sites built and shipped without dev bottlenecks.

🧩

Prototyping

Interactive, testable prototypes that de-risk decisions before build.

🗂️

Design Systems

Scalable component libraries and tokens that keep teams consistent.

🎬

Motion

Purposeful micro-interactions and transitions that bring products to life.

Selected Work

Recent projects

📱

Lumen Banking App

Mobile · Product Design
🛒

Verde Marketplace

E-commerce · UX
📊

Pulse Analytics

SaaS Dashboard · Design System
🎟️

Festa Events

Branding · Web
🩺

Cura Health

Healthcare · UI/UX
🎧

Echo Music

Streaming · Motion
View all projects →

Experience

Where I've worked

  1. 2022 — Present

    Independent Product Designer

    Self-employed · Remote

    Partnering with seed to Series B startups on product strategy, UX, and design systems. Shipped 30+ projects across fintech, health, and SaaS.

  2. 2019 — 2022

    Lead Product Designer

    Northwind Labs

    Built the design team from 1 to 6, established the company-wide design system, and led the redesign that doubled activation.

  3. 2017 — 2019

    Product Designer

    Beacon

    Owned core flows for a consumer app reaching 2M+ users. Drove research, prototyping, and hand-off with engineering.

  4. 2016 — 2017

    UI Designer

    Studio Atlas

    Designed brand identities and marketing sites for early-stage clients across Europe.

Services

How we can work together

01

Product Design

From discovery to polished UI — research, flows, wireframes, and high-fidelity screens ready for build.

  • User research & flows
  • Wireframing & UI
  • Usability testing
02

Design Systems

Scalable, documented component libraries with tokens so your team ships faster and stays consistent.

  • Component library
  • Design tokens
  • Documentation
Most popular
03

Brand & Web

Identity systems and conversion-focused marketing sites built in Webflow, ready to launch.

  • Visual identity
  • Landing pages
  • Webflow build

Testimonials

Kind words from clients

"Alex translated a vague idea into a product our users genuinely love. The clearest, calmest designer we've worked with."
SM Sara Monteiro
CEO, Lumen
"Our design system finally clicked. Velocity went up and the whole team speaks the same visual language now."
JD James Dunn
Head of Product, Pulse
"Rare mix of taste and pragmatism. Alex ships, communicates clearly, and makes everyone around him better."
LN Lucia Nunes
Founder, Verde
LumenVerdePulseFestaCuraEcho

Contact

Let's build something worth using.

Have a project in mind or just want to say hi? Drop a note and I'll get back to you within two business days.